We sat down for an interview with Osama Radwan, the mastermind behind ichoreo. Radwan opened up to us about his journey and his brand. Keep Reading.
Can you tell us a brief about your fitness journey?
I was a personal trainer for over 20 years. I then shifted my path to health and nutrition. After that, I finally landed on group training and chose it as a way of teaching. I started allocating my aerobics clients in groups and playing music that they can dance to. I saw how this technique motivated everyone in the class and delayed any signs of fatigue.
I used to gather the clients of all trainers in gyms that I used to work at in one session. Every trainer would take a slot and coach all the clients. I traveled to many countries to work and follow my passion. When I came back, I joined many big names in the fitness industry such as Gold’s Gym, Platinum, and Samia Allouba, some as a personal trainer and some as a group trainer. I then went back to the United States, joined many institutes, and was given many awards and certificates.
Somewhere along the journey, I started coming up with my own choreography. I started teaching the moves to my clients, who enjoyed them very much. Around the same time, I launched my Body Shapers. Body Shapers was not like any regular gym. It was a personal training challenges space. The challenges included choreography and music, which people loved.
When did the idea of ichoreo come to life?
ichoreo was born one year ago, yet has been an idea for 6 years.
Why did you choose this name?
The idea behind the brand name is to make whoever made the choreography satisfied; it’s like someone is saying ‘ it is my choreography’.
Can you explain the concept of ichoreo? and tell us what makes it special?
At ichoreo, the trainer is the one who creates the moves. He or she is free to create whatever they feel like. Simply, the team give trainers all the fundamentals and let them get creative. However, they have to assess every trainer first. Another advantage is that clients get to experience more than one type of dancing during the same class; this can be hip-hop, Bollywood, Latin, Middle-Eastern or something else. if a trainer is ichoreo certified, he or she can use the dances or even just the music of other ichoreo trainers. Another thing that differentiates ichoreo is the music tracks.
When will ichoreo launch officially?
The soft launch of ichoreo was last December in Arabica Dance Festival. The official launch will be very soon. We are currently working on our website yet we have an up and running Instagram and Facebook pages. We also have a closed group to share announcements with other ichoreo certified trainers.
Can you tell us about the different programs offered by ichoreo?
ichoreo has 5 different programs: Fitnex, magic pill, Arabica, i dance, i flex. An ichoreo class lasts up to 60 minutes. It starts with a warmup that lasts from 5 to 8 minutes and a cooldown that lasts from 4 to 8 minutes.
ichoreo is both accredited and supported from Afa and Nasm, two of the top fitness providers institutes. As of today, the ichoreo certificate has been taught in Egypt for 7 times. it was also taught in Jordan, Tunisia, and Morocco. Soon the certificate will be taught in Algeria and Lebanon as well.