To raise awareness on the importance of health and sports and to encourage people to bike and live healthier, Etisalat Misr CSR is launching the initiative في العجلة السلامة in partnership with ET Sports and Global Biking Initiative (GBI). The initiative falls in line with the Ministry of Youth & Sports’ initiative “دراجتك_صحتك and the government’s continuous effort to encourage biking across Egypt. The strategic focus of this initiative is to follow the government’s direction and to utilize the use of technology and social media to advocate biking among the Egyptian community. To make a great initiative even greater, ET Sports Misr is supporting Magdi Yacoub Foundation to save hearts through donations via ET Cash. Prepare your bike, call your friends, and follow the campaign’s socials to stay updated!