Way up sport is a daughter company of the Afifi group, which was founded in 1996 by Dr. Ahmed Afifi. They have 4 sports brands authorization including an exclusive body sculpture agreement since 1998, Adidas martial arts merch, the American...
Want to lose weight & gain muscles? We’ve got you covered! With absolutely no equipment required, you get to be guided through this home workout with no better than kickboxing coach and certified fitness trainer Noha Al Rayan. She’s...
Sometimes you simply don´t feel like hitting the gym or for that matter seeing
the same people every day. Exercising outdoors will give you a new positive
perspective. Bonuses include you don’t have to wait for that person texting in
the leg...
Throughout the years, the leading marker of health and fitness has always been the scale. Although your weight is a huge indicator of how fit you are, relying solely on the scale can be misleading and demotivating at times. ...
Beach isn’t just for relaxation. well, not if you want to go through the summer season with your beach body. Coach Mahmoud AKA Brucelee shares with us his full-body workout by the beach. Coach Mahmoud is a personal trainer...
As the sunny season approaches, we’re all craving the fit summer body. Luckily, we won’t be needing to spend indefinite hours working out at the gym, because Sherif Bendary, head coach at Train with the Champions (TWC), Gezira club,...
Battle ropes, sometimes called heavy ropes, are one of the newest fitness trends hitting gyms across the world, but working with ropes is hardly a new form of fitness. Long used as a training tool for football players, mixed...
Your yoghurt is on the bottom shelf
in the fridge, you squat to grab it. You carry your groceries back home. You tip toe to get hold of the canned foods
overhead. You bend getting out of the car, and you...
Ramadan is a holy month of spiritual rebirth and many people use this opportunity to bring not only their spirituality but their physical development to a new level. If you chose to participate in an exercise routine during Ramadan,...
You've heard of Zumba®, attended classes, and joined in to the dance fitness workout that is a party every time; but have you heard of STRONG by Zumba®?
Contrary to the assumptions, STRONG by Zumba® is NOT a dance class....
With summer around the corner we all want to look nice and feel good about ourselves and our bodies. Naturally we start thinking of how to lose these extra winter kilos that unnoticeably crawled into our hips/bellies/arms. And if...
When you are in love with the iron
And therein lies the crux of a gym rats / addicts relationship problems, lifting has an addictive appeal that not only makes it omnipresent in an athlete’s life but also the most...