
Way up sport is a daughter company of the Afifi group, which was founded in 1996 by Dr. Ahmed Afifi. They have 4 sports brands authorization including an exclusive body sculpture agreement since 1998, Adidas martial arts merch, the American TYR brand, and Roberto sports range.

Legacy sparks and Way up is born in 2019 by the creation of Omar, Mohamed and Basma Afifi. Afifi group is always an advocate of excellence in quality. Today, Way Up follows that conception to not only provide the best quality of sports equipment entertainment sets , but also to deliver it with the lowest market price!

Way Up is keen about offering the finest and fastest services. They have an after-sale team of superheroes service technicians to deliver incomparable post-purchase support. Way up products are consistent, in both superiority and availability. Their vision is to expand and become more inclusive of high-quality sports names.
Way Up’s website is a user-friendly online shopping platform that showcases the products with the guaranteed lowest cost in the country, and they also deliver no later than 48 hours in all of Egypt’s governates! A team of sports avengers! Way up team’s vision is to promote healthy lifestyles through providing all sports equipment both home, and facilities friendly, and make them accessible, while also ensuring post-purchase quality and customer satisfaction!
Check in on Way Up, shop the most pronounced sports brands online, and grow your fitness gear! Surf through their sections ranging from fitness accessories to treadmills and baby foot!